£3 is all you need to give to see a Francis Bacon at your bus stop.
Art Everywhere, is a charitable art project that aims at transforming the United Kingdom’s billboards into masterpieces.
Until July 9th, it was possible to chose an artwork from a public collection to have a say on the final list of exhibited pieces.
The Top 50 pieces will be revealed on August 8th and the biggest exhibition of its kind will then go live from August 10th until August 25th, 2013.
Blippar is a partner. It has developed a mobile app that will allow viewers to have information about the artwork by simply looking at the poster up close with their mobiles devices.
The project seems quite ideological. With some free art enjoyable by all there is a genuine attempt to democratize the arts. Masterpieces instead of advertisement? You could imagine someone like the French philosopher Bernard Stiegler or other proponents of anti-consumerism approving the project. Rather than consuming, participants through their donations are producing an event. Hats down to JCDecaux. The company is playing the game for 2 weeks as one of the partners.
The only hope is that Art Everywhere will manage to reach its £ 200 000 target in order to really inundate the whole of the United Kingdom with art. It would be a shame if a few prominent cities where the only ones benefiting from what promises to be a fantastic show.
To donate click here.